The influencer world can get pretty hectic at times and when trying to grow your business it is important to know when to outsource and scale.
Over the years I have done a wide range of services for influencers, but there are a few that are most commonly asked for.
Let’s dive in.
Repurposing/Reposting Content
When you spend several hours a day creating content you don’t want it to be just posted once. You want to make sure that content is resposted and repurposed. For example, if you were to post a reel you could have an assistant take that reel and post it over on tiktok along with Youtube Shorts. Another example is if you post an outfit to LTK you can hire someone to repost that piece of content a few times a week!
Creating content is one of the tasks that you can rarely outsource, so focus on the tasks that you can outsource!
Graphics
Graphics can take up a lot of time, especially when you’re trying to create multiple graphics everyday. This is the number one service I get asked for. It is so nice to have somebody that you can send links or inspo pics to and say “make me a board of XYZ.” Especially when the holidays or sale seasons come around and there is extra content to share! A few examples of graphics I do regulararly are: Youtube Thumbnails, Reel Cover Photos, Amazon Live Cover Photos, Sale Graphics, Store New Arrivals, Look for Less, Fashion Roundups, and Recently Purchased graphics.
Here is a roundup graphic example:
DM’s/Emails
As your followers increase so do the amount of DM’s and emails that you will recieve. Once you get to a point where your messages are overwhelming it is so nice to outsource someone to organize your emails and messages. You can train them to respond to certain emails and then only forward you the important messages. The same goes for Direct Messages. Getting tons of questions about an outfit? Instead of sitting in your inbox replying to a simple question, hire someone to organize and keep track of your Instagram Inbox. That way you can be hands off and know that if it something important it will still come to your attention.
Video Editing
Video content is the way of the future (and also the present). As I am sure you have noticed, all the popular platforms are pushing video content. With video content comes a lot of editing, and when you’re trying to push out multiple videos a week it can get a little overwhelming. Nothing is more relaxing then filming your content, sending it to an editor, and having it sent back to you in a ready to upload form!
Purchases
This one may sound a little crazy, but you wouldn’t believe the amount of requests I get for this. With a lot of picture and video content in the influencer world most people are constantly purchasing new items to create content with to share with their followers. For example, if you’re someone who only shares Amazon fashion items you can have someone take time to search the internet and add the best items to your Amazon cart.
Thank you so much for reading!
Feel free to comment any questions down below.
Kate
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